VOCABULARY UNIT 6

BARRIER TO ENTRY: any factor wich prevents new competition from entering a market.

BENEFIT: an advantage or an improvement.


BRAND: the identity of a product or service.

CONSUMER: person who buys products and/or services.


LOGO: a sign or symbol used as a trademark to represent a compañy or a brand.


MARKETING MIX: the four different components of marketing; PLACE: the distribution and delivery of goods to market, PRICE: the amount of money for wich something can be sold, PRODUCT: normally a manufactured item but also refers to everything that surrounds the product, PROMOTION: activities that help sell a product.

PREMIUM: a price taht is higher than the standard price, usually due to higher quality.


PROMOTION: a method of communicating and publicising a product.

POINT OF SALE: abbreviation POS, the place where a consumer can buy a product or service.